Primary Research Group has published The Survey of College Athletics Department Advancement & Fundraising Efforts, ISBN 978-1-57440-236-6.

This study, based on data from 56 colleges, looks closely at fundraising and advancement efforts run by athletics departments themselves. The study reports on the size and dimensions of these efforts, including data on budgets, staffing levels and salaries. The data is broken out for Division 1, Division 2 and Division 3 colleges, and for public and private colleges, by enrollment and type of college. The report covers personnel and salaries, costs and results, as well as detailed data on the effectiveness of various fundraising channels and methods including use of blogs for campaigns, email campaigns, brick campaigns, use of YouTube, Vimeo, Facebook, Google+, Twitter and other social media. The study presents precise data on the impact of booster clubs, the results from selling facility naming rights, and of efforts to raise funds from former athletes who went to the college. The study also looks at the state of relations between the general college advancement office and the advancement offices of athletic departments, as well as at how athletic departments evaluate their fundraising efforts. Other issues include a look at the use of fundraising consultants, the structure of incentives for giving and the use of rewards for donors, among other issues.

Just a few of the 77-page report's many findings are that:

• 56.14% of athletic departments in the sample have their own fundraising or advancement staff, while 43.86% do not
• The mean overall athletics department advancement office budget in 2011-12 for schools with an enrollment of less than 3,000 students was $585,312.50
• 11.76% of survey participants considered Facebook "critically important" to their fundraising efforts
• More than 43% of athletics departments in the sample have conducted live auctions for fundraising
• 64.1% of athletic booster clubs are managed directly by the athletics departments in the sample
• Nearly 20% of funds raised by athletic department advancement efforts are accounted for by funds intended for new construction
• In public colleges advancement officials working in the athletics department are more likely to report to that department while in private colleges they are more likely to report to the general college office of institutional advancement

The study is available in print and PDF format for $139.00. Site licenses cost $279.00. For a table of contents, free excerpt, and participant's list, or to place an order, please visit our website at www.PrimaryResearch.com.