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Higher Education Public Relations and Marketing
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ISBN:

Estimating Applications, Transfers and Accepted Offers to the College

Print: $ 98.00
PDF: $ 98.00
Multi-SiteLicense: $ 198.00


This study is based on a comparison of how 16 colleges attempt to estimate the number of applications that the college will receive, how many ...   Read More

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ISBN:978-1-57440-283-4

The Survey of Public Relations Practices in Higher Education, 2014 Edition

Print: $ 129.00
PDF: $ 129.00
Multi-SiteLicense: $ 259.00

This 130-page report gives extensive data and commentary of how colleges and universities are handling their public relations practices and presenting themselves to the broader public. ...   Read More

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ISBN:978-1-57440-265-0

Survey of Career Services Offices in Higher Education

Print: $ 139.00
PDF: $ 139.00
Multi-SiteLicense: $ 329.00

This report looks closely at college offices of career services highlighting developments in budgets, staffing, use of student and alumni staff, cooperation with other offices of ...   Read More

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ISBN:978-1-57440-215-5

The Survey of College Marketing Programs, 2013 Edition

Print: $ 198.00
PDF: $ 198.00
Multi-SiteLicense: $ 389.00

This 157-page study looks closely at the marketing efforts and advertising spending policies of a sample of 42 North American colleges. The study presents detailed data on spending on Google, ...   Read More

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