Primary Research Group has published The Survey of College Offices of Advancement or Fundraising, 2013 Edition, ISBN 978-1-57440-235-3.

This 222-page report gives detailed data on institutional advancement or fundraising offices in higher education, including coverage of budgets, staffing, office space and salaries, favored fundraising techniques and the overall thrust and dimensions of the fundraising effort, including data on live auctions, telethons, bequests, raffles, facility-naming gifts, the annual fund campaign and other efforts. The study includes details on the number of pieces mailed in direct mail efforts, views on the usefulness of blogs, YouTube, Twitter, Facebook and other internet tools for college fundraising, and precise information on the total cost structure for fundraising efforts. In addition the report covers open rates on email campaigns, use of merit-based pay, use of fundraising consultants and related spending, sources of funding for the advancement office, means of rewarding or incentivizing donors, trends in raising money from faculty and staff and more.

Just a few of the report's many findings are that:

• 28.89% of the colleges stated that they had only limited success with web-based fundraising, including 50% of PhD level colleges or universities
• 48.89% of the colleges surveyed stage particular campaigns aimed specifically at the college's faculty and staff, including 69.23% of colleges with a total enrollment of over 5,000
• The colleges raised an average of $42,393.55 through auctions in the past year
• 33.33% of level 1 or level 2 research universities in the sample have added 3 or more FTE positions to their Advancement Office in the past two years
• 31.11% of colleges sampled believed that brick campaigns seem to have grown less effective in recent years
• PhD level colleges or universities surveyed (that are not Carnegie class research universities) have advancement offices with a mean of 1,881 square feet of office space
• The average cost accrued in the past year by the colleges in the sample to appraise, sell, rent, tender, house or otherwise dispose of or care for gifts of non-monetary assets was $14,587
• 48.89% of the entire sample conducted their Annual Fund fundraising efforts

The study is available in print and PDF format for $189.00. Site licenses cost $379.00. For a table of contents, participants list and free excerpt, or to place an order, please visit our website at www.PrimaryResearch.com.