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Primary Research group has published The Survey of Distance Learning Programs in Higher Education, 2014 Edition, ISBN 978-1-57440-276-6.
This 165-page study paints a statistical portrait of the performance of distance learning programs in higher education. The report helps its readers to answer questions such as: How many distance learning programs are using MOOCs from colleges other than their own? What has been the overall trend in enrollment? What are program semester-to-semester retention rates? What is the cost of developing new courses? How much do distance learning programs spend on Facebook or Google advertising? How about on direct mail or radio? What are the trends for the future? What role are distance learning programs playing in the development of MOOCs? How are the programs using video and lecture capture technology?
Just a few of the study's many findings are that:
- Almost all of the increase in revenues for the programs in the sample was for BA and advanced degree awarding colleges. The community colleges in the sample had an increase of 0.61% or less than 1%.
- 12% of public college programs had their own assessment staff while no private college in the sample had one.
- Only 13.33% of programs sampled had a litstserv; all programs with listservs were public colleges, mostly at lower tuition levels.
- 23.33% have done paid advertising on Facebook in the past year; private colleges and BA granting institutions were much more likely than other types of colleges to advertise their distance learning programs on Facebook.
- One sixth of the programs sampled were considering the use of MOOCs from other institutions.
- Median spending on new course design, including salaries, was $60,000.
The study is available directly from Primary Research Group and also from major distributors of books and research reports. Print and PDF versions are available for $75.00. Site licenses are also available. For a table of contents, free excerpt, and participants list, visit our website at www.PrimaryResearch.com.