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Primary Research Group has published Academic Library Fundraising Benchmarks, ISBN 978-1-57440-289-6.
The study looks closely at the fundraising practices and results of a sample of North American colleges and universities, providing detailed data and analysis on funds raised through grants, annual fund drives, wills, bequests and legacy rights, sale of books and other intellectual property, through efforts of "friends of the library" groups, events and fundraisers, online campaigns and endowments, among other vehicles. It helps its readers to answer questions such as: how are libraries raising money? What percentage of academic libraries have their own development staff? What has been the impact of online campaigns? How effective are "friends of the library" groups? What percentage of grant revenue comes from corporations? How many special fundraising events do academic libraries hold each year?
Just a few of the report's many findings are:
- The vast majority of funds (66.69 percent) raised or received through donations to the library in 2013 came from individuals.
- For those colleges with a "friends of the library" group, the mean number of members in this organization was 278, ranging from a minimum of 2 to a maximum of 1,100.
- Exactly half of our survey participants report that any sum of money or other tangible assets had been left to the library in a will or through a trust in the past five years.
The study is available directly from Primary Research Group and also from major distributors of books and research reports. Print and PDF versions are available for $80.00. Site licenses are also available. For a table of contents, free excerpt, list of survey participants and the questionnaire, or to place an order, visit our website at www.PrimaryResearch.com.