Primary Research Group has published Law Firm Use of LinkedIn, ISBN 978-1-57440-290-2.

The study looks closely at how law firms use various features of LinkedIn, including paid ads, video ads, InMail, invitations, participation in LinkedIn Groups and other features of the most important social networking site for lawyers. The report includes hard data on the number of LinkedIn followers per firm, and of spending on various LinkedIn services. The study also details the policies of different firms on developing LinkedIn profiles, frequency of updating or posts, and use of LinkedIn visitor metrics for marketing purposes. The study helps firms to answer questions such as: what really works on LinkedIn for law firms? How important is LinkedIn versus other sites such as Google+ or Twitter?
 

Data in the report is broken out by size of law firm and by other useful variables such as the extent of firm revenues from litigation, and the main audience for the firm's services (individuals, big business, medium-sized business or small business).

Just a few of the 77-page report's many findings are that:

• For those firms that did use LinkedIn paid ads, spending was relatively modest, averaging $2,250 (US) and with a range of $1,000 to $5,000.
• A mean of 31.8% of LinkedIn posts included video materials.
• Small firms with a relatively high percentage of revenue from litigation were the primary users of LinkedIn Groups.

The study is available directly from Primary Research Group and also from major distributors of books and research reports. Print and PDF versions are available for $98.00. Site licenses are also available. For a table of contents, free excerpt, list of survey participants and the questionnaire, or to place an order, visit our website at www.PrimaryResearch.com.