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This study is based on a survey of 40 law firms with a mean
size of 211 lawyers; data is broken out by size of law firm
(by number of total lawyers) and by number of practice groups.
Some data is also presented on a per partner basis, such as
spending on website development, per partner. In each
firm a major marketing official answered questions regarding
editorial staff, website development and marketing, use of
blogs, listservs, eNewsletters and other cyberspace promotion
and information vehicles.
The report presents hard data on the use of search engine
placement consultants, click through rates on eNewsletters,
number of unique visitors to the firm website, and presents
data on law firm spending plans for a broad range of
Emarketing vehicles. The report presents hard data on
law firm use of opt-in email, banner ads, website sponsorship,
per click payments to Google, Yahoo, MSN and Overture, and
much more. The study also discusses the impact of
web-based press release distribution services and presents
data on the number of law firms that use, and plan to use such
services. In addition to examining the prevailing
methods of eMarketing, the report looks at law firm intentions
in emerging eMarketing methods such as podcasting, webcasting
and streaming video, among others. The report also presents
quantitative assessment data on the usefulness of specific
online directory sites such as Law.com, Findlaw.com and
Superpages.com. and others. The report presents data on
use of outsourcing for website development and marketing, as
well as staffing benchmarks and data on the use of RSS feeds
and website usability studies.
Available October 2006
