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This report looks closely at the management and fundraising
activities of college offices of institutional advancement or
their equivalent. Survey participants rate the
fundraising methods most useful to them, including brick
campaigns, facility naming campaigns, telethons, auctions, and
capital campaigns, among others. The report offers hard
data on spending on direct mail, telephone solicitation and
other fundraising methods, as well as benchmarking data on
advancement office funding, personnel, office space, use of
consultants and budgets. The study also offers data on
spending on rewards for donors, donor outreach and other
facets of college fundraising.
Survey participants relate what they do on their own, what
they outsource, how often they use campaign consultants, and
what kind of consultants that they use - as well as revealing
their future plans for use of them.
Nearly 400 tables of data in this 140-page report are
broken out by value of endowment, enrollment size, type of
college and public/private status of the college.
