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This report studies the online marketing efforts
concerning the recruitment of foreign students by more than 60
universities and colleges, citing budgetary allotments and
ranking the importance of targeted geographic markets.
Comprehensive data is given detailing the roles social
networking sites such as Facebook, YouTube, and Twitter play
in the pursuit of foreign students. Questions concerning the
development of webcasts, podcasts, and viewbooks in foreign
languages are raised and answered. How essential are
consultants and translators to the development of foreign
marketing materials, and how much have institutions spent on
their services? Which video sharing sites are used most
frequently by these institutions, and how effective is online
video marketing compared to more traditional forms such as
direct mail, newspaper ads, and television? Has the university
sent out press releases in foreign
languages?
The 122-page report presents data broken out by type
of college, public or private school status, enrollment size,
and online marketing spending, representing university
marketing activities that focus on foreign student
recruitments from regions all over the globe, including the
United Stats, Canada, Mexico, Australia, China, India, the
Persian Gulf, the United Kingdom, Germany, Italy, Russia,
Brazil, Japan, and many more.
