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This report examines the
public relations practices of 62 public, academic, special,
and government libraries, with data sets illuminating trends
in staffing, library outreach, and the use of web and social
media, as well as trends in spending over the past two years
and projections for the coming year. Librarians reveal just
how many press releases their libraries have issued in the
past year and how often they send out emails to subscribers
and RSS feed followers. The report explores the roles library
events--such as sponsoring film screenings and hosting guest
authors and speakers--play in a library's public relations
efforts, as well as a myriad of other strategies and
resources. Has the library used the video-sharing services of
Vimeo, Viddler, or YouTube? Does the library maintain an
active page or profile on the most popular social media sites
of the day, including Facebook, Twitter, and Foursquare? How
does the library announce major new acquisitions or programs?
This 113-page report presents data broken out by type of
library, number of employees, and budgetary allocation, while
also offering free-form written responses from the survey
participants, helping end users to understand the inner
workings of the library's public relations department.