Print:$198.00
PDF:$198.00
Multi-SiteLicense:$389.00
This 157-page study looks closely at the marketing efforts
and advertising spending policies of a sample of 42 North
American colleges. The study presents detailed data on
spending on Google, YouTube, Facebook, Vimeo, Yahoo and Bing,
as well as spending on radio, television, billboards, direct
mail, ezines, website sponsorships, SEO strategies, opt-in
email, viewbooks, magazine and newspaper space ads and other
marketing vehicles. In addition, the report looks at the
use of marketing, advertising, public relations and video
development firms and consultant, presenting detailed
information on current and planned use, and expenditure
levels. Data in the report is broken out by size and
type of college and by the extent that students are drawn from
the local area.
The study helps college marketers to answer questions such
as: How much was spent on newspaper advertising and what
is the outlook for the near future? What percentage of
college student recruitment spending was accounted for by
online marketing and how has this percentage changed in the
recent past? What percentage of colleges use a
recruitment oriented blog for marketing? How centralized are
marketing efforts? Do all colleges visit high school guidance
counselors? What is the average cost of printing
viewbooks? How have colleges altered their websites to
enhance their marketing appeal in recent years?
