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This 160-page report is based on a survey of 89 American
colleges and universities and covers a broad range of issues
of interest to alumni and advancement professionals including
but not limited to: trends in staffing the alumni office, use
of the alumni office's work time, alumni office budgets and
priorities, governance of the alumni relations effort and
level of cooperation among various administrative units and
alumni organizations. The study provides highly detailed data
on alumni participation rates in various kinds of alumni
activities, including reunions, and a close look at alumni
department budgets including salaries, travel, promotion,
costs of alumni clubs and events.
In addition, the report presents detailed data on alumni
department revenues from credit card, insurance and other
services for alumni, as well as alumni office spending on
consulting and information services. Other areas covered
include: means of fundraising from alumni, use of alumni
surveys, percentage of alumni who attend various kinds of
events and the percentage who give to the college, nature of
links to alumni clubs, athletic booster clubs and other
alumni-related organizations, use of direct mail, telephone
solicitation, social media and email to connect with alumni,
and the relative success of each method, the future of alumni
publications and directories and many other issues of interest
to college alumni and advancement staff of private alumni
organizations and college departments that often deal with
alumni such as advancement, marketing and
athletics.
