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This 140-page report presents data from 100 North
American colleges and universities about their sports
marketing efforts. The study includes detailed data on the
usage plans and spending by survey participants on ticket
consultants, direct mail, web ads, website optimization,
opt-in email, site sponsorships, student and mainstream
newspaper and magazine ads, radio, television, billboards and
other marketing vehicles. The study furnishes detailed info
and spending data on the use of Facebook, Google, Yahoo and
other major internet sites in sports
marketing.
The study also looks at overall sports marketing
budgets and trends for this budget as well as for ticket sales
in basketball, football, baseball and other sports. In
addition it covers trends in the use of public relations
firms, market research firms, advertising agencies and other
consultants, social media and blogs, sports yearbooks,
podcasts and other promotional venues and tactics. Data is
broken out by Divisions 1, 2, and 3, by college enrollment,
college type, and for public or private
status.
