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This study, based on data from 56 colleges, looks
closely at fundraising and advancement efforts run by
athletics departments themselves. The study reports on the
size and dimensions of these efforts, including data on
budgets, staffing levels and salaries. The data is broken out
for Division 1, Division 2 and Division 3 colleges, and for
public and private colleges, by enrollment and type of
college. The report covers personnel and salaries, costs and
results, as well as detailed data on the effectiveness of
various fundraising channels and methods including use of
blogs for campaigns, email campaigns, brick campaigns, use of
YouTube, Vimeo , Facebook, Google+, Twittter and other social
media. The study presents precise data on the impact of
booster clubs, the results from selling facility naming
rights, and of efforts to raise funds from former athletes who
went to the college. The study also looks at the state of
relations between the general college advancement office and
the advancement offices of athletic departments, as well as at
how athletic departments evaluate their fundraising efforts.
Other issues include a look at the use of fundraising
consultants, the structure of incentives for giving and the
use of rewards for donors, among other
issues.
