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This 220+ page report gives detailed data on
institutional advancement or fundraising offices in higher
education, including coverage of budgets, staffing, office
space and salaries, favored fundraising techniques, and the
overall thrust and dimensions of the fundraising effort,
including data on live auctions, telethons, bequests, raffles,
facility-naming gifts, the annual fund campaign and
other efforts. The study includes details on the number of
pieces mailed in direct mail efforts, views on the usefulness
of blogs, YouTube, Twitter, Facebook and other internet tools
for college fundraising, and precise information on the total
cost structure for fundraising efforts. In addition the report
covers open rates on email campaigns, use of merit-based pay,
use of fundraising consultants and related spending, sources
of funding for the advancement office, means of rewarding or
incentivizing donors, trends in raising money from faculty and
staff and more.
