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The study presents the results of a survey of the
image management policies of 64 organizations: colleges,
museums, government agencies and private businesses, with data
broken out separately for each. The exhaustive study covers a
myriad of issues including: cataloging and metadata, marketing
and distribution, use of image management software and
services, revenues and sales strategy, promotional uses of
images, use of images on social media sites such as Facebook
and on image sharing sites such as Instagram and Pinterest.
The study also looks at the type of images maintained and how
these images were acquired, through, for example, in-house
scanning, outsourced scanning, digital creation at the outset,
or purchased from a commercial vendor or other means. The
report describes the type of digitization standards used, the
use of crowdsourcing, spending on rights and licensing,
methods of image retrieval available to end users, permissions
protocols, discovery and access tools, digital preservation
policies and more.
