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The report presents detailed data about how colleges,
libraries and museums are marketing their digitized
collections and other content through blogs, email, videos,
and through major sites such as Pinterest, Facebook, YouTube,
Twitter, Google+, Instagram and other venues. The study also
looks at marketing through traditional advertising mediums
such as space ads and press releases, as well as the cost of
search engine optimization, pay per click ads, the development
of finding aids, and other efforts to alert the public to
college, library and museum content. In addition to examining
marketing efforts the study gives data on revenues from
content sales, the percentage of collection content available
in digital formats, and cross marketing efforts with other
institutions. Participants include library special
collections, major museums, historical societies, film and
photography archives, college museums and archives and other
venues presenting detailed and valuable content to the
public.
