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The study presents detailed data and commentary on how
public libraries raise funds through book and other materials
sales, grants, events and fundraisers, bequests, sale of
naming rights, direct mail and online solicitation, activities
of friends of library groups and other means. The
study presents data on library receipts through wills,
tributes and memorials, as well as channels such as
grants and annual fund drives. Data is broken out by size of
library for better benchmarking. The report also looks at
the activities of friends of the library groups, giving data
on size and growth rates and on funds
raised.
Other issues discussed include online
solicitations, publicity and marketing, development staff and
the productivity of time spent on procuring grants. This
unique study enables its readers to answer questions such as:
how much do libraries receive through bequests? What are
the most effective online fundraising tools? How much do
friends of the library groups typically raise? How much
money is raised from book sales?
