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The 80 page report presents data and commentary on the
use of blogs by law firms in the USA, Canada and the UK.
It includes data on the number of blogs
firms maintain, their rate of growth, frequency of
posting, policies on guest posting, policies on maintenance of
personal blogs, assessment of readership metrics, blog
marketing strategy, firm policies on training attorneys for
blogging, oversight and evaluation of the blogging effort, use
of video in blogs, translation of blogs into foreign
languages, and other issues in law firm blogging efforts.
Survey participants give their advice on their
experiences with consultants, blogging platforms, and
consultants, and share their experiences on best practices in
developing, nurturing, marketing and assessing effective law
firm blogs.
The study is based on data and commentary from 27 law
firms, predominantly larger ones. Data is broken out by
size of firm (less than 20 partners, 20-50 partners, 50 to 85
partners and 85+ partners with a mean of 190) by the type of
client that accounts for most firm revenue (individuals, small
& medium size business, major corporations) and by other
useful criteria.
