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This report looks closely at how public libraries
monitor and asses their public reputations and market their
services to the broader public. The study looks closely
at how public libraries study and assess their reputation with
their constituency reach out to them in the library, over the
internet, and through all the means available to
them. The study presents detailed quantitative data on
public library spending on public relations, as well as their
use of internet sites and tools such as Facebook, Twitter,
Pinterest, YouTube and other sites to engage their
audience. The study also presents its findings on a
communications and website strategy and traditional means of
reaching out such as children’s storytelling, theatrical
and musical events, library newsletters, library
friends’ groups, book sales, contests and other means of
reaching out and engaging the public. In addition, the
report presents detailed data and commentary on library use of
focus groups and surveys. Data in the report is broken
out by size of library budget, size of service area, per
capita income of service area and other
criteria.
