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The report examines how college offices of alumni
affairs, advancement and career services conduct surveys of
alumni, with data presented separately for colleges at
different enrollment levels, tuition levels, Carnegie class,
and for public and private institutions. In addition, data is
presented separately for offices of career services and
offices of alumni services/advancement.
The study helps its readers to
answer questions such as: how often do colleges survey their
alumni? What kind or types of alumni are surveyed? What are
the response rates? Do response rates differ by type of
alumni? If so, by how much have they changed? How are alumni
reached? Through phone, mail, email or online survey vehicles?
What measures are taken to increase response rates? How long
are the surveys? What kinds of questions are asked? Have the
surveys changed in recent years? Have particular topics become
more or less popular? What has been the impact of consortia or
partnership approaches to alumni surveying? What has been the
impact on alumni surveying of the proposed Obama
Administration measures to tie higher education funding to
demonstrable career results for alumni? What is done with
alumni survey data? Which departments at the college request
it the most? Which departments do their own alumni surveying
or contribute questions to the alumni surveys conducted by
other departments?
Just a few of the report’s
many findings are that:
- 26.32% of the colleges sampled had
employed a consultant or surveying organization within the
past three years to assist in or to conduct alumni surveys for
the college. No career services office in the sample used a
consultant while 34.48% of the alumni services offices had
done so.
- Only 21.43% of public colleges
sampled publish a report based on the findings of alumni
surveys while 41.67% of private colleges did so.
- Public colleges and those with
tuition of less than $10,500 were somewhat more likely than
others to use the mail for alumni surveys.
