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The study looks closely at 26 alumni travel programs
relating key metrics and data such as revenues, costs,
staffing, margins from travel vendors, average travel costs,
repeat business as a percentage of total business, friends and
family of alumni as a percentage of total business, direct
mail costs, and overall travel revenue from many distinct
parts of the world, such as Western and Southern Europe,
China, India and many other destinations.
In addition the study presents advice from
practitioners on a myriad of issues, from cooperating with
other alumni travel programs to using faculty on trips to the
role of alumni travel in overall advancement and fundraising
goals.
The study also presents findings on the most popular
destinations, the most popular or successful trips and much
more. Data is broken out by size and type of college, by size
of alumni travel program and other variables for easier
benchmarks.
Just a few of this 88-page report's many findings are
that:
- Colleges charging more than
$40,000 per year in tuition spent a mean of 530 hours of staff
time annually on their alumni travel
programs.
- 4-year colleges in the sample
attracted a mean of 42.5% of their travelers from individuals
who had taken trips previously with the
college.
- Trips to India accounted for 2.73%
of alumni travel revenues.
- China seems particularly
attractive as a destination to small liberal arts
colleges.
- The colleges in the sample sold
traveler's health insurance to a mean of 20% of their
travelers.
