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The 200+ page report presents data from 40 higher education
programs of adult or continuing education The report covers
recent and expected trends in revenues, enrollment, course
development, budget, admininstrative and faculty personnel
development, technology use, source of revenues and other
factors important to administrators of adult and continuing
education programs in higher education.
The report gives highely specific data on current and
expected enrollment and revenue growth, and cost structure
with a particularly strong empohasis on marketing
expenditures. The study presents highly detailed data on
marketing spending for direct mail, newspaper and magazine
advertising, billboards, radio and television, and various
forms of e-advertising including opt in email, banner ads,
search engine optimization, ads on Google and Bing, and social
network marketing through Facebook and other venues.
Other issues covered include: contracted and tailored adult
ed programs for specific institutions, trends in employer
support for adult ed programs, revneues derived from distance
learning, and other issues Data is broken out by size
and type of educational institution.