Print:$149.00
PDF:$149.00
Multi-SiteLicense:$259.00
This 105-page report looks closely at how American colleges
are using video in their enrollment marketing efforts.
It includes highly specific data on the number of videos made,
their duration, means of distribution, placement venues and
extent of use. Data is included on the number of views
of the most popular videos, and the overall number of views
for all videos produced by the college.
The report also looks at the amount of staff time spent on
video production and marketing, use of and spending on outside
consultants, both in past years and in the future.
Survey participants give their opinion on the cost
effectiveness of video marketing vis-a-vis other forms of
online advertising, direct mail, print ads, and radio and
television advertising. The study also gives a detailed
view of the source of video views - how many are located
through traditional search engines, on video sharing sites
such as YouTube and Vimeo, or simply are downloaded from or
viewed on a college website. The report offers a
detailed look at the extent of use of a broad range of video
sharing sites and breaks down the total percentage of college
video views through YouTube vs all other video sites.
This report helps college marketers answer questions such
as: how important do colleges view video marketing? How much
money and staff time is being spent on the development and
marketing of videos about the college? Which video
sharing sites is the college using and how effective are these
sites? How are videos being produced and marketed? What
resources are colleges using to help them shape their video
marketing policies?
PDF and site licenses are currently available; print report
available on August 6, 2011.
