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This report presents 240 tables of data exploring how full
time college students in the United States view and use their
college?s bookstore. The data in the report is based on a
representative sample of more than 400 full time college
students in the United States. Data is broken out by 16
criteria including gender, grade point average, major field of
study, income level of students and type, size of college,
and mean SAT acceptance score of colleges, among other
variables. More than 400 full time college students responded
to queries about how often they visit and how much they spend
at the college bookstore. Other questions probed their
satisfaction with various aspects of college bookstore
services such as prices, breadth of offerings, in-bookstore
comforts, hours of bookstore operation, effectiveness of
bookstore staff, and other issues. Survey takers compared and
rated their experience at the college bookstore vs. similar
experiences at local bookstores, Amazon.com and other book
retailers.
Available April 2009