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The study is based on a
survey of 40 colleges, foundations, museums and other
non-profit fundraisers. The 95-page report helps its
readers to answer questions such as: How much do fundraisers
pay for prospect research? What are their most trusted
sources of information? Do they use consultants? If so
were they satisfied with them? How much did they spend on
them? How do fundraisers research particular issues such
as the potential for bequests or divorce settlements?
How do they use LinkedIn and Facebook? How do
fundraisers develop profiles or statistical models to predict
the likelihood of giving?
Specific data is provided
on the use of many major resources such as WealthEngine, Vital
Records, DonorScope and many more.
Data is broken out by
organizational size, determined by the number of full time
fundraisers, and also for colleges, libraries, foundations and
museums.
Just a few of the
report’s many findings are that:
- Organizations in the
sample with more than 25 full-time fundraisers spent an
average of $39,506 each on prospect research information
in the past year.
- 15.56% of the
organization sample have ever used Portico from the University
of Virginia. Its use was most popular among the museums in the
sample of which 40% have used Portico.
- 11.1% of public
colleges and 13.33% of private colleges have used a prospect
research consultant.
